Moen Faucets

Kohler faucets are known for their beauty and artistic design. Delta faucets are known for the innovations. Moen wanted to own the idea that they are the faucet you can depend on. And with a lifetime guarantee, they really are. We wanted to give Moen a little edge with a slightly dark, slightly sarcastic campaign built on the idea that there is nothing in life you can depend on like a Moen. I wrote these little stories about people who are let down by somebody in their lives, but at least their Moen faucet will always be there. This was such a fun campaign to work on. I love the subtlety and the way it hints at a bigger story. I think it's honest and funny and even a little mean all at once. Unfortunately, although Moen loved this campaign they chose to go with another that would appeal to an international audience as well. 

(Click to enlarge)

We also created a cool outdoor board that would prompt people to text in what is undependable in their lives. Those submissions would then scroll through on the board. 

(CD: Brian Collins, ACDs: Amy Elkin, Anne Marie Hite, AD: Jenny Liu)