The campaign for Miller Genuine Draft centered around the idea that it's a more richly flavored beer than the beer people chug down in their twenties. Now that they are older and more mature, they can appreciate a better tasting beer. The spots show people moving on from their old beer drinking paraphernalia.
And this version didn't exactly air (another version of it did), but it's so much funnier with this song, I think:
There's also a really great radio spot with Edward Norton for this campaign, but I can't figure out how to post an mp3. Technology, why do you torment me so?
(CD: Rob Schapiro, AD: Kevin Ragland)
