some people look at a cornfield and all they see is a cornfield.
others look at a cornfield and see a baseball diamond.
i grew up in the cornfields of a small town in Indiana, and always did my best to see the diamond. now i am a writer in Richmond, Virginia, where the cornfields are few and far between, but there are still plenty of dreams to see.
Hi There.
Hello, I'm Sara Kuhs. (aka Sara Grunden-- I just got married and am changing my name so my identity is a little confused right now.)
I graduated from the VCU Adcenter (now known as the Brandcenter, to add to the identity issues) in 2004 and have been a copywriter at The Martin Agency (which has not recently changed its name) ever since.
I have been so fortunate to get a lot of experience on national brands like Hanes, Walmart, Miller, TLC, Ping and Geico. I've also enjoyed working on smaller brands like The Onion, Cruzan Rum, and Gifts In Kind.
I hope you enjoy my work and learn some fun things about me in the process!
Tuesday, November 10, 2009
Be Wedgie-Free! (with Hanes)
If you had told me when I was 11 years old and cringing every time my mom said the word "bra" that I would have a job writing commercials about undergarments, I would never have believed you. But working on the wedgie-free campaign was a great experience. We really got to tap into a truth that people normally don't talk about. We created a fully blown out campaign with a lot of moving parts (TV, print, online, a microsite, guest appearances, etc.). This compilation video seemed the best way to show it all quickly.
We also made a wedgie-dance video to an original song, "Shake it Out" with Sarah Chalke. She really got into it, and it got a lot of good press.
And then, just because my favorite part of a DVD is always the bloopers...
(CD: Rob Schapiro, AD: Amy Elkin, Director: Zach Braff)
I grew up in Columbus, IN-- a small town that's known for its architecture. I like to think I kept all the good midwestern qualities (strong work ethic, sense of fairness, laid-back demeanor) and lost all the bad midwestern qualities (intolerance, tendency to spit and chew on hay.)
I graduated from Depauw University in Greencastle, IN in 2002. While there I was a member of the elite Honor Scholar Program, played 4 years on the Depauw Volleyball Team, double-minored in psychology and philosophy, and majored in English Writing.
I decided to go to ad school and applied to the VCU Adcenter, which turned out to be a great choice. Under the famous one named professors Coz, Fenske, & Boyko (among others), I learned a lot. It was painful at times, but I graduated in 2004 with a very solid book and immediately got a job at The Martin Agency, where I work today.
